Last Friday, The New York Times, hit the NFL hard, reporting that the NFL’s research into player concussions was “was deeply flawed and incomplete” and that the league hired attorneys and other personnel affiliated with the tobacco industry to help oversee that research. The implication made by the Times was clear, the NFL, in attempting to keep its product palatable to fans, had used similar tactics to those used by the tobacco industry to keep its product palatable to smokers. Earlier this week, the NFL —which gingerly admitted last month that playing football may lead to brain damage — demanded a retraction from the Times, which turned the league down flat.

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