Photo by ign.com
By Allasyn Lieneck
This year, English Premier League teams have been venturing into burgeoning eSports industry by signing professional gamers to represent their respective teams during FIFA tournaments. Next in line looks to be teams in the NFL, where, according to Bloomberg, three have mentioned the possibility of signing top gamers from EA’s Madden NFL video game.
eSports is a booming industry with revenue predicted to be about $1.1 billion by the year 2019, so why wouldn’t professional sports want to get involved?
A majority of video gamers are between the ages of 18 to 34. This millennial audience is watching fewer sports on TV and playing more on consoles. But one thing that usually stays the same is the fact that the gamers make a connection to a specific player or team.