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Here at, we’re all about capturing the heart of what makes high school football in the Lone Star State so great. From El Paso to Texarkana and beyond, high school football is an important part of Texas culture. It’s not just big for the players; it’s big for the fans, schools, and local communities. While fans love the action that takes place on the field, what happens in the community tells an even bigger and better story.

Last fall, President and CEO Brian DeMarco was contacted by Stephen Palgon of Star Crossed Pictures about a project he was developing with NFL Films. The idea was to capture the heart and deep history of Texas high school football, and convey in a way that people across the country and around the world could see, understand, and appreciate. With the Super Bowl coming back to Texas, it presented a great opportunity to do exactly that.

The staff at TexasHSFootball went to work, generating ideas and presenting ways to tell this unique story. Ultimately, it was decided that the focus would turn to a town about 140 miles away from NRG Stadium in Houston.

On the eve of Super Bowl LI, NFL Network aired a nine-minute feature entitled “Once A Yoeman, Always A Yoeman”. Kyle Chandler, also known as Coach Eric Taylor of “Friday Night Lights”, provided the narration for a story that puts the town of Cameron and the Cameron Yoe Yoemen in the Super Bowl spotlight.

The Yoemen have a proud and rich legacy in the Texas high school football world, which includes seven state championships and over 700 wins in its program history. In a town of approximately 5,500 people, the Yoemen are the biggest show in town and the feature gives us a closer look at the community, how much pride they have in their team, and what it means to be a Yoeman.

It was a true honor for all of us at TexasHSFootball, including Brian DeMarco, managing editor Hunter Cooke, assistant editor Tony Venegas and many others to have this opportunity to work with the NFL, NFL Films, Stephen Palgon, Star Crossed Pictures and everyone who helped make this project come to life.

If you got to see the story live on Sunday, we sincerely hope you enjoyed it. If you didn’t, there’s a link here and also in the title where you can watch it for the first time or watch it again.


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