The bevy of social media outlets that can instantaneously connect people to information from a distance at this day and age are essential functions of our daily lives.
So, it was only a matter of time before the ability to stream live sporting events would trickle down to the normal every day users, making them impromptu media members, correct? I mean if someone from a living room sofa can stream a pay-per- view fight via periscope for others to watch the fight from their phone, how can you stop it? (I may or may have not once watched a fight using that method)
The UIL will be facing the same problem now that Bleacher Report has announced it will be streaming three high school football games. This would be seen as inevitable by the social media savvy of the world, but the UIL has a rule where games cannot be broadcast live.
Bleacher Report plans to stream Sylvan Hills at Pulaski Academy in Little Rock, Arkansas on October 14, Antioch at Deer Valley in Antioch, California on October 21 and IMG Academy at Bishop Sullivan in Virginia Beach, Virginia on November 19.
Facebook Live will be the outlet of choice with the intent of the broadcast geared to be “millennial friendly” with interactivity for the fans utilizing mobile devices. Viewers will be able to ask questions, comment, create polls and engage with other fans watching the game.
Facebook has already gained the rights to stream CONCACAF Champions League soccer games and certain Conference USA games in an attempt to revolutionize the way sports are observed.
Though UIL currently chokeholds the rule of games not allowed to be broadcast is there really any way to stop it the inevitable?