On the first minute of the first day of July, the names, images, and likeness of college athletes were legally permitted to be monetized.
Many of college football’s biggest names are now cashing in. Included in these revenue sources were endorsement deals, designed to further their income. Before, players could only get cash under the table.
In the current collegiate landscape, NIL deals grant athletes valuable sponsorships. Though not all deals are transparent, there are the most expensive estimates scored by players from the Lone Star State. Here are the ones we know of, ranked by overall value:
https://open.spotify.com/episode/4hvxDOsePdlrHhXXGCBirt?si=96WWOYeCQdCh7YTm0375ig Episode 142 of the Texas HS Football Podcast brings together two players making...