Photo by burntorangenation.com
BY MAC ENGEL
DALLAS –The reason the Big 12 must ponder expansion is a network that wanders in a pasture like a lost, fat cow.
Had ESPN never handed the University of Texas a 20-year, $300 million contract to create the Longhorn Network, Texas A&M and Missouri might still be here, and the Big 12 would not be evaluating Memphis as a candidate in expansion.
(Here’s a hint — it’s not.)
The dreaded and randomly seen Longhorn Network resides in a cable TV universe where “cord cutting” is a real thing that damages conventional television daily, ESPN included.