The Rice Owls will have a brand new look in the future, but it’ll feature more of the same.
Rice Athletics proudly unveils our refreshed brand identity. Visit https://t.co/sVcJpjZXHb to learn all about it! pic.twitter.com/T1z5XYniBm
— Rice Athletics (@RiceAthletics) April 11, 2017
The numbers and logos will be different, but the Old English R will remain. According to the section of the Rice website centered around the new brand, the people interviewed felt a strong tie to the old “R” logo, but felt that there needed to be some changes in other aspects of the brand. Everything else has changed in some way though, the font has changed, the wordmark has changed, and there are two brand new secondary logos.
There’s going to be some changes going forward as the new Rice brand evolves, but we’ll have to wait for September to see those changes manifest on the field in terms of the new football uniforms.
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